Using your present hobby or favorite pastime as your business base
has many benefits. Why? Because ANY business you decide to become involved in should be doing something you LOVE _ something
you believe in _ something that you would work at NO MATTER what income it would generate. This will give you the stamina
to see your business through the beginning hard times and times when there is more work to do than you can handle. We all
know the feeling of doing a job that we hate to do. There is no way we can give it 110% of our abilities because we procrastinate
getting through it and just want to get it over with. That's why it is vitally important to dearly love the product or service
you have chosen to build your business around.
Do you like cooking? Start a recipe newsletter for others who like
the same thing and sell your recipes by publishing a simple booklet. Do you enjoy making crafts? Sell them through mail order
(be sure and mark up the price for shipping and handling). Do you enjoy working on cars? Print and distribute flyers in your
neighborhood listing your prices. Offer a coupon discount for the customer to use on their first auto repair job. Do you enjoy
writing? Write a small booklet or how-to manual and sell it through mail order or to multi-level enthusiasts. Do you enjoy
computer programming? Write a program and sell through shareware groups or even to mail order computer owners.
Yes - just about anything you love doing can be magically transformed
into a business opportunity for you. Some items may only sell well in your neighborhood, while some products and services
do well in mail order. If you decide to sell through mail order, all you need to do is write a simple ad and have it typeset.
Start out with a smaller 1-inch, 2-inch or 3-inch ad. Ask the customer to send a "first-class stamp" or "$1.00" for more information.
When they write you, include a 8 1/2x11 sheet detailing your prices. Make sure you have a small order form to make it easy
to order your product or service. And of course _ include a cover letter stating that you appreciate their inquiry and look
forward to doing business with them in the near future. You'd be surprised how many sales have been lost because a business
didn't take the time to write a cover letter and personalize the mailing.
Also, start educating yourself by reading and researching other home-based
businesses. Before I opened up my business I read national publications like "Small Business Opportunities," "Entrepreneur,"
"Home Office Computing," and "Spare Time Magazine." Although there were some full page ads in there filled with hype (claiming
to make me $1 million dollars with a sheet of paper) _ the articles are excellent. Don't spend more than $3 for information
in the beginning of your business because if a company is legitimate you should be able to call them and discuss the opportunity
over the phone with them. Businesses that claim to put you in business overnight should never demand a large amount of money
from you. On the contrary _ legitimate businesses have nothing to hide and will not charge you more than a few dollars in
postage to learn the "whole" story behind their claims. Instead _ use these publications, as well as books from the library
on starting a business to further your knowledge of the world.
Another good move on your part is to invest a few hours by attending
a meeting that is sponsored by SCORE from the Small Business Administration in your area. It's free _ and the valuable information
you obtain from actual people who have been in business before is something that will be extremely valuable in the months
ahead. Just call the SBA to find out more information.
Yes - it's that easy! Of course, this is only the beginning. As with
any hobby, it will take time (probably many months) to realize a profit but think of it this way: Most people that have a
hobby know they have to spend money to take part in their hobby. It only makes sense to invest money in advertising your hobby
to others so you can eventually make some of that money back in sales for your own business!